100% Design 19-22 September
In just 3 weeks time Earls Court will once again host 100% Design. Now in its 18th year it promises to be bigger and better than before. The show is now under the leadership of William Knight, who was previously the Deputy Director of LDF. Following the change of management and also new ownership I am very excited to see the new 100% Design.
This year the festival is split into 4 different sections. 100% Interiors will focus on products from leading design companies, while 100% Kitchens and Bathrooms is the place if either of these rooms are on your mind. If you are renewing your office head to 100% Office, and if you have an interest in environmental areas make sure you visit 100% Eco, Design & Build.
Any design show has to have the correct mix of exhibitors and attractions. Having reviewed the list of exhibitors at the show it’s good to see some interesting exhibitors, with many old favourites and some great new discoveries.
Two favourite companies exhibiting are Magis and BTC. It is the first time Magis have exhibited in the UK since 2008 so expect some great new products. I still secretly long for a Magis puppy for my garden! Original BTC is a favourite company I use for clients due to their great lighting. We are using the new Coach light shown below on a current project.
Visiting design events is also about finding new companies. Charlie Winney Design are exhibited for the first time this year – their steam bent wooden light fittings are amazing. Another new exhibitor is Beeen from Korea who are launching their Made of Chair. Manufactured entirely of rice straw it will be interesting to see how comfortable it is!
The seminar programme at 100% Design is very extensive this year. If you are planning work on your home head to the Architects Question Time on Saturday, feel free to take your drawings and plans for their advice. Marcus Fairs from Dezeen will host a session every day featuring designers from the show. Other highlights include a conservation with Yves Behar & Dan Hopwood talking about the future of Interior Design and a talk on the forthcoming Helsinki Design Week.
After a few years when I found the presentation of 100% Design rather lacklustre and unexciting I can’t wait for the show to open and discover the new direction. What are you looking forward to?
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