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100% Design preview … starts 23 September

August 23, 2010

100% Design opens in one month’s time at Earls Court and is always a highlight of the London Design Festival for anyone with an interest in contemporary interiors.  The show will run from Thursday 23 to Sunday 26 September this year, the first three days are primarily trade days but the show is open to everyone on Sunday 26 September.

The exhibition actually comprises of three separate shows focussing on different aspects:  the interior products show 100% Design, a show concentrating on architectural and interior materials 100% Materials and a really exciting showcase of emerging talent 100% Futures.  All three shows are held at Earls Court and one badge allows entry to all shows.  Over 350 exhibitions are due this year, all hand-picked to provide the very best offerings of the interiors market.

There has always been a good seminar programme at 100% Design and this year they have developed the programme with the Interior Design Association and produced a schedule that covers all areas of interior design from residential through to commercial.  One highlight will be the seminar from the Design team at Selfridges discussing Creating the Best Department Store in the World – and a very useful seminar will be Positioning your business for continued success – designing your way of out of recession given by Caroline Cole, the founder of Colander.

100% Design has always include the announcement of several awards to the interiors business during the show.  On Friday 24 September the idFX Awards will be announced – these awards cover 12 categories including Residential Designer of the Year, Best Newcomer and Best Lighting Scheme Design.  The Blueprint Design Awards are also announced during the exhibition on Thursday 23 September and recognise excellence among the exhibitors at 100% Design, with categories including Best new product, Best exhibition design and Best use of materials.

A visit to 100% Design is always about the new products and some highlights this year include a light fitting made of sea salt, wall tiles with a finish that allow you to create different shades in the surface and wonderfully colourful basins from Philip Watts to compliment the Gloo urinal.  These products and more are featured below, click on the images for further information.

Salt light fitting by Tweraser Design

Miranda Wall Tiles by Giles Miller

Fay Wallpaper by gohome wallpaper

Daily Life wall clock by BGM Project

Bellassimo work surface by Hanex

Glink basin by Philip Watts

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