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Jonathan Adler brings Happy Chic to Atlanta

May 9, 2011

Finding myself in Atlanta for a holiday over Easter I was excited to read that Jonathan Adler had opened a store in the Westside area just 3 weeks ago.  Although I have admired his products on the website there is nothing like touching and feeling things to really get a feel for them.

I have been visiting Atlanta regularly for almost 20 years but the Westside area was a new discovery.  It was probably referred to as edgy a few years ago, but it is now known as the trendy, hip side of town.  So with some rather vague directions and unfortunately no sat nav in the car we left the interstate in Midtown and set off in search of the new store.

After passing Ikea (global domination  continues?) we found the Westside Urban Market and as the picture above shows we couldn’t miss the new store!  Located in the area called the Westside Provisions District it’s neighbour include the multi award-winning restaurant Bacchanalia, the fantastic second-hand interiors store Savvy Snoot  selling consignment items and a great place we discovered for breakfast called the West Egg Cafe.

After stopping for Buttermilk pancakes we headed into the store and we received a very friendly hello from all the staff – something I wish I received at all design stores!  The new store has a great vibe and felt really fresh and inviting.  There is a large range of products on display and the assistant manager, Freddie, made us feel very welcome – explaining about the range of products, how long they have been open, information on the area – and saying how we might … one day … get a Jonathan Adler store in London!

Jonathan started his career as a potter and sold his first designs to Barneys in 1993, followed by opening a store in Manhattan in 1996.  Since his early days making pots the product line has increased dramatically to the full range featured in the store which include every aspect of interiors.  He calls his style Happy Chic and it certainly translates into the store design.  The store is laid out with a number of room sets, interspersed with product displays, and also featuring cool graphics like the one on the picture above.

The Morrow chair shown above would be a great addition to any interior.  Available in 41 different colours with 8 wood options for the feet that gives nearly 300 different ways you could order the chair – or alternatively you could have it in your own fabric.  At around $1,300 this chair represents good value.  The ‘hand’ range shown below would add fun to any home, though the light base featured is probably not one to buy for your grandmother!

The range of products covers not only the high-end furniture pieces but a full range of accessories including tableware and glasses.  The Batik Zebra Rocks glass shown below are only $9 each but as they are made from acrylic would bring a splash of colour to any picnic or outside eating.

The Jonathan Adler manifesto is proudly displayed on the wall of the store, and pictured below (click to enlarge).  In particular I like two of the statements – ‘We believe that your home should make you happy’ and ‘We believe in irrelevant luxury’.  A man after my own heart!  Hopefully one day Jonathan will open a store in London for us to experience his Happy Chic.  In the meantime if you are visiting the US try to visit one of the stores there, or if you are in the UK Heals sell a selection in store and online.

Hope you find your own Happy Chic, I certainly did while visiting this store!

8 Comments leave one →
  1. May 9, 2011 9:59 am

    Thanks for sharing this. I love to see really original design led stores like this and I love those lamp bases. Let’s hope that Jonathan Adler does indeed open a London store.

  2. May 10, 2011 6:46 am

    Interesting store and story.

    Couldnt help but smile though at the American-ness of the Morrow chair range. A mere 41 colours alone would make the decision hard enough, and then to add 8 different timbers to the decision process too. They have veered a long way from the pragmatic and psychologically appeasing path of Henry Ford!

  3. May 10, 2011 8:30 am

    I hear the brand is looking for a London site… fingers crossed they find one!

    Did you buy anything?!

    • May 10, 2011 9:45 am

      Bought a couple of books. It was early in my trip and we had more travelling so I wasn’t sure if a pottery piece would survive the journey 🙂

  4. May 13, 2011 10:56 am

    Oooh lucky you! I love his stuff – so want to know when he’s bringing a shop to the UK! 🙂

  5. February 18, 2012 4:25 am

    The white sculptures can give a delicate sense in the decoration of the house and if you combine that with the Morrow chair would look wonderful.

    • February 18, 2012 10:12 am

      Agree Shawn, the white pottery is fantastic – and if you are based in the UK it is finally available in London


  1. Jonathan Adler has spread his Happy Chic all the way to London « APD Interiors Blog

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