Skip to content

Decorex Day 2

September 27, 2011



After a very busy day yesterday at Decorex, the exhibitors headed over to Pimlico Road to Jamb for the annual Exhibitor party.  A red carpet welcomed the exhibitor’s and VIP’s to the showroom with a much needed glass of champagne waiting by the door.

With a worldwide reputation for dealing in the finest quality antique fireplaces the Jamb showroom had the perfect luxury feel for a Decorex party.  As well as selling antique fireplaces, Jamb also has a huge range of reproduction fireplaces, artwork, lighting and ornaments.  Among the many different rooms at the showroom I found this striking giraffe below standing next to an ornate stone fireplace!

The Decorex awards were announced during the day with the full list of winners on show at the Exhibitors party.  de la Cuona scooped two prizes; the Decorex award for Outstanding Contribution and the Elle Decoration award for Most Stylish Stand.  Other winners include Fromental, And So to Bed and Golran.  The winner of this year’s Decorex Best New Exhibitor was Bronzino, who are showcasing some new large scale pieces of their range of planters at the show.

This morning the day started at 9am with a VIP Breakfast in the Champagne Bar designed by Martin Hubert.  Morning canapés were served to the invited guests who enjoyed breakfast underneath the dramatic chandelier featuring the word ‘LOVE’ and champagne flutes.

With the crowds already flocking into the show I think it will be even busier today than yesterday.  With everyone needing refreshment I am off to review the hospitality options for the next blog post.


As lunchtime approaches there are numerous eating opportunities this year at Decorex.  In the usual traditional they have all had the designer touch lavished onto their interior.

If fine dining is your style you should head to the Ranelagh restaurant at the river side of the exhibition.  The room features the beautiful wallpaper of Fromental which is a perfect backdrop to the high quality food served.  The upmarket style and the relaxing natural of the room make this the perfect place for a long relaxing lunch with your friends from the interiors world.

For more casual dining the Riverside Café offers a wide range of food options including sandwiches, jacket potatoes and soup.  The café this year has been designed by Broosk Saib and features two large sailing themed wall murals from Surface View.  The murals are complimented by the China Seas wallpaper shown below that is available through Tissus d’Helene.

For afternoon tea you can head to Aunt Mame’s Tea Room.  The beautiful hand-made wallpaper of Fromental are used again here and complimented with their rich fabric used for the curtains and light shades.  The Tea Room is this year sponsored by idFX.  Tucked away in one of the river side corners of the show, table service is offered here and it is the perfect quiet place to recharge before you tackle more stands.

If you are in need of stronger refreshment, go straight to the Champagne Bar.  This year Martin Hulbert has cast his magic over the bar.  The centrepiece is a fabulous chandelier featuring the word ‘LOVE’ and festooned with champagne flutes.  Exquisite over size flower displays are another focal point to the bar.  Comfortable chairs and sofas help to create an intimate interior, creating another perfect place to catch up with friends.

Wherever you choose to eat at Decorex take a few moments to stop and consider the interior.  Each one has been designed to represent the spirit of Decorex and all feature furniture and fittings from suppliers at the show.


Another reason to visit Decorex this year is the extensive seminar programme.  Each day there are five or six seminars covering a very broad range of key industry topics.

One of the highlights of today’s programme was the talk given by the architect Piers Gough and Nicholas Chandler, who is the head of Interiors at Paul Smith.  The two have recently worked on the construction of a new centre for Maggie Cancer Caring Charity in Nottingham, the home town of Paul Smith.

Piers Gough explained that the site had to be full of nature, and the proposed building is the size of a large domestic property.  He explained that the project was an example of a great collaboration between an architect and an interior designer.

Nicholas Chandler explained that they wanted the centre to be as comfortable as possible, with the feeling of a home rather than a treatment centre.  The centre is due to open on November 2nd and will most of the fabric, furniture and lighting has been kindly donated to the project.

This afternoon Samantha Towle from Goodweave discussed Ethical sourcing in interiors.  She stressed that although your client might not actually ask you about the ethical history, it doesn’t mean they aren’t interested.  Samantha encouraged anyone specifying to always seek out information on the products they are buying.  Ask your supplier where and how their products are made, and if they are not willing to share the information you might want to look elsewhere.

There will be six more seminars tomorrow in the Seminar Theatre.

11:00 – 11:45 Pecha Kucha with Crafted Design

12:15 – 13:00 Tara Bernerd discusses What is Luxury?

13:30 – 14:15 Angus Gibson teaches us about Home Technology for today’s savvy client

14:45 – 15:30 Martyn Lawrence Bullard gives a talk called Live, Love and decorate!

16:00 – 16:45 Holly Becker will be sharing her thoughts of Blogging your way for designers

17:00 – 17:45 A panel session with representatives from Bright.Bazzar, Heart Home magazine, and will discuss From blogs to shops: finding inspiration online

The Decorex team have put together a very wide and varied seminar programme so make some time to attend a seminar or two while you are at
the show.  It’s also a good reason to rest your feet – just get there early for the popular presenters.  People were even standing in the aisles for
the Nicky Haslam talk yesterday!

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: