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Decorex Day 3

September 28, 2011


Day 3 of Decorex 2011 has just got underway and people are again flooding through the doors.  The show will be open until 7pm tonight with the Consumer Private View taking place this afternoon from 1pm.

Yesterday afternoon the bloggers of Blog Tour 2011 visited Decorex.  Presented by Modenus, the mission of Blog Tour is to further the understanding and awareness of design in the US, UK and Europe.  They also aim to support networking and information exchange between design bloggers, designers, artisans and manufacturers.  A party of US bloggers have been visiting the London Design Festival and their visit to Decorex included a meeting with Martin Hulbert and a Q&A session with Nicky Haslam.

As part of the visit of Blog Tour 2011, the first ever #Decorex tweet up took place in the Ranelagh Restaurant at 4pm.  Among the fabulous Fromental wallpaper over 40 regular users of twitter got together for a tweet up, with many people meeting in person for the first time!  Bringing together interior designers, architects and suppliers the tweet up proved just how powerful twitter is for business.

Two book signing will be taking place at the show today.  Martyn Lawrence-Bullard will be signing copies of his book Live, Love and Decorate.  Recently named as one of Elle Decor’s ‘A’ List of the World’s Top 25 Interior Designers, Martyn will also be giving a talk in the seminar theatre at 2:45pm.

Holly Becker will be signing copies of her book Decorate after giving a talk about blogging at 4pm.  As the founder and editor of Holly will be giving an insight into her blogging skills that have helped her to grow the site into an invaluable design resource with over 45,000 readers daily.

After the torrential rain of last night the forecast is for a bright sunny day.  Hopefully the grey clouds will clear and it will be perfect weather for grabbing some lunch at the Riverside Café and enjoying it outside on the grass by the Chelsea Embankment.


This year Decorex is supporting the excellent work of Maggie’s Cancer Caring Centres.  There are now eleven centres open in the UK and also one in Hong Kong offering free support for anyone affected by cancer.

Maggie’s was founding by Maggie Keswick Jencks and Charles Jencks.  Maggie thought of the idea of cancer caring centres during her own treatment in Dumfries in 1983.  She wrote an article for a medical journal about cancer treatment from a patient’s perspective, explaining what patients required to take an active role in their treatment.  Her article also included her views on the things people need to help them live with cancer. Maggie lost her battle with cancer in July 1995, and the first Maggie’s Centre was opened in Edinburgh in November 1996. 

Over the past 15 years many of the world’s leading architects have designed Maggie’s Centre.  In 2009 the London centre, shown below, designed by Richard Rogers won the RIBA Sterling Prize for the best building designed by a British architect.  Frank Gehry has designed the Maggie’s in Dundee, and is currently working on a design for a new Hong Kong centre.  Zaha Hadid designed the Fife centre, it was her first built work in the UK.

Yesterday afternoon Nicholas Chandor, the Head of Interiors at Paul Smith and the architect Piers Gough gave an interesting talk about the process of designing the next Maggie’s Centre that is currently been built in Nottingham.  Piers explained that the project is the perfect collaboration between architect and interior designer.  Everything in the centre is designed to allow patients to be comfortable and as stress-free as possible when dealing with their illness.  The Nottingham centre is due to open in November of this year.

Further information on the work of Maggie’s Cancer Caring Centres can be found here.


With over 300 stands at Decorex it can take a while to see everything.  Also however many times you walk around the show you still find something new – after 3 days at Decorex I know this from experience!

To help you discover some stands you may have missed, in today’s final post, I have featured a few of my favourites.

It is SplinterWorks first time at Decorex and the first public exhibition where they have shown their furniture.  The Stiletto Table and Tipsy stool shown below have been launched at the show.  The table can be whatever you want – it might be a writing desk, or a console table or a fabulous dressing table.  Hand sculpted from solid walnut it takes a craftsman seven weeks to create the Stiletto Table.

Morris & Co have provided this year’s show bags given to everyone arriving at Decorex.  Their wallpaper can also been seen on the back wall of the seminar theatre.  William Morris was one of the most influential designers of the 19th century and the company produces authentic versions of the original designs.  In addition there is an extensive range of new designs interpreting the original Morris ethos.  The full depth of their range can be seen at Decorex this year.

The amazing fringe detailing on Spina Design stand is exquisite and draws you to the stand.  Shown below on an ottoman the fringe is also available on light fittings.  Their stand also features a subtle tie dye rug that attracted Nicky Haslam’s eye during the Press tour on day 1.

For a full-on luxury interior go to Alsans Furnishings.  The stand showcases their range of bespoke handmade soft furnishings and upholstered furniture.  With a muted grey interior featuring splashes of berry colours it highlights some of this year’s colour trends.

The Andrew Martin stand is one of the large signature stands at the show this year.  On display are their new collections that embrace vintage and retro glamour.  The Archive range features a treasure trove of 1950s and 1960s images as shown below.  Their stand even includes a giant ice sculpture!

You can see the wallpaper and fabric from Fromental around the show and their stand lives up to all expectations.  Featuring luxurious velvets, wallpapers and fittings it is definitely one of the most colourful stands of the show!

If you still haven’t been to the show this should hopefully wet you appetite to visit tomorrow on the final day. 

Tomorrow Decorex 2011 will open at 10am and then finally closes the doors at 5pm for another year.





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